Our Journey
1993
Piramal enters the Self Care Business with Saridon entering in licensing agreement with Roche International & acquired Lacto Calamine from Duphar Ltd
1998
Joint venture set up with United Kingdom’s leading Self Care player Boots Plc. The Boots-Piramal Joint Venture hopes to bring new Self Care products to Indian market.
2006
Under a Settlement with Boots, the entire shareholding of Boots in the JV was acquired by NPIL.
2007
Piramal Healthcare Ltd decides to start up independently a venture to market Self Care products in India. Piramal Consumer Products set up with a small team of 5 people in Head office and a small sales team of 70 executives across India.
2008
The Piramal Consumer Products business is ranked 40th amongst all Self Care companies in India with an offtake of 35 Cr. Brand Tetmosol from Piramal Healthcare is moved to the Consumer Products business
2008
Saridon recognized as a Superbrand; Saridon features in the Economic times - Top 100 Most Trusted brands ; A moisturizing version of Lacto Calamine containing Aloe Vera launched.
2009
Sales force expanded to cover all 10 lakh+ population towns in India; sales team now 400+ strong. A training team set up to train the new field force. Marketing expertise acquired- Specialists in Market research, Media, R&D join the team. Piramal Consumer Products launches Itchmosol – an antibacterial and antifungal skin cream.
2010
Piramal Consumer Products crosses 150 cr of offtakes ; Business acquires i-pill from Cipla . Fourth brand in its portfolio which is now a market leader in its segment; Piramal Consumer Products moves up to 24th rank amongst all Self Care companies in India; Itchmosol wins India Star Packaging Innovation awards from Indian Institute of Packaging.
2011
Sales team expanded to cover all chemists in 1 lac + population towns in India – Field strength of 1000 + : One of the largest sales teams in India.
2011
Piramal Consumer Products makes aggressive media investments – associates with the Indian Premier League and launches four new communications - First ever such association for an Self Care company.
2011
Lacto Calamine is recognized as Superbrand; India’s first Children's perfume launched under 'Jungle Magic'.
2012
Piramal Consumer Products ties up with Ms. Mary Kom for its antacid brand - Polycrol Plus. Polycrol Becomes Market Leader in its geographies. Lacto –Reneu :India’s only U.S patented anti ageing cream launched; Piramal Consumer Products crosses 240 cr offtake value and Jumps to 7th Rank amongst all Self Care companies in India
2013
Jungle Magic Mosquito Banditz: India’s first Mosquito Repellent Band launched. The brand takes the market by storm and creates a new category. Team to cater to Modern Trade channel is set up.
2013
Media Industry recognizes Saridon movie reviews as an extraordinary media innovation:The idea wins Gold at Emvies and Kaan Media awards. Saridon Movie review also wins the Asian consumer engagement award. Another Innovation – The ‘ICanhelp queries’ wins the bronze at INK Newspaper awards; Partnership with Top media agencies started –M/S Mccann for Communication and Madison Media for Media Planning. Piramal Consumer Products acquires Caladryl from iNova (a Valeant Pharmaceuticals company) and is a distribution partner of choice for Merisant Inc to distribute ‘Equal’ artificial sweetener in India.
2014
Piramal Consumer Products Crosses offtakes of more than 300 Cr ; Business launches India’s fastest acting mouth ulcer gel , Quik Kool, and becomes no.2 in the Mouth Ulcer Market in 6 months. Export business started in Middle East;
2014
Piramal Consumer Products starts to expand distribution reach to 50K population towns ; Juhi Chawla comes on board to endorse the Jungle Magic range
2015
Business made an entry into baby care & GI space. Acquired littles, an established baby care brand expanding its offering to the entire spectrum in Kids segment. Naturolax and Lactobacil plus strengthened PEL’s positioning in gastro intestinal space.
2015
Saridon Movie review wins the first International Award in Srilanka conducted by the Asian Customer Engagement forum & award
2016
Business invested in expansion for reaching out to larger pool of consumer, PEL products are now available in all the towns with 20K and above population.
2016
Entered into agreement to acquire set 4 OTC brands (Ferradol, Neko, Sloan's and Waterbury's compound) from Pfizer India. Piramal Consumer product division has further strengthened its presence in modern trade; business separately focusses on four different channels – cash & carry, Hyper & super, Medical chains and ecommerce
2016 onwards
And the growth story continues further… read more in years to come.
Future Plans
The business intends to grow at the same rate going forward and has ambitious plans to be one among the Top 3 players by 2018. The Business focuses upon routine Self-care needs of Indian Consumers who are aspiring to maximize their productive years. The distribution footprint has been expanded to cover all the 481+ one lakh plus population towns across the country to ensure that products are available at the nearest
Chemist/Cosmetic Outlet on time - in full. The business advantage exists in its ability to integrate Science with Consumer understanding, flexible manufacturing and due to a strong and enabled striving Field Force.