Piramal Enterprise's Healthcare Vertical has a Consumer Product division which is one of the fastest growing players in the Domestic Consumer Healthcare Market. The Indian Self care Market is sized at 10000 Cr and has a large number of players operating in the Healthcare and Wellness segment. The Market is witnessing exciting times with strong trends due to rising incomes levels, increasing consumer confidence in Self care and exploding access to information. This business rides these trends.

Piramal Enterprises entered the OTC market with the acquisition of Saridon from Roche and Lacto Calamine from Duphar in the early 1990s and then followed up with joint ventures with Reckitt Benckiser and Boots Plc to get their OTC range to India. In 2007 - Piramal Enterprises decided to be independent and established its own Consumer Products Division. Our OTC range straddles the pharmaceutical as well as the personal care space with most-trusted brands in diverse product categories like Vitamins & Nutrition, Analgesics, Dermatological, Antacids and Cough & Cold.

Led by Mr. Kedar Rajadnye, President & Chief Operating Officer of the Consumer Products Division, the business boasts of 10 major brands with 30 SKUs which are:

• Lacto Calamine Lotion- Recognized as a Superbrand - the brand is growing fast and is all set to Piramal Consumer Product's first Rs 100-crore+ brand . The brand also has strong footprints in the Facewashes, Sunscreen and also Anti-Aging Market
• Saridon - A Superbrand - Saridon is the India's largest Headache Analgesic.
• Supractiv Complete - Is the 2nd biggest brand in the nutrition supplement market
• Polycrol - An Antacid brand which is a strong no 1 in East of India.
• I-Pill A-n Acquisition from Cipla - the brand is No 1 choice in the Emergency Contraceptive Market
• I-Sure - India's 1st Ovulation strip
• I-Can - Pregnancy Kit
• Jungle Magic Perfumes- India's 1st Perfumes for Kids.
• Tetmosol - India's Largest Scabies treatment Soap
• Triactiv - India's 1st Grade one anti-Bacterial Soap

Since its setup in 2007 - the Business has grown at a CAGR of 33% and has jumped ranks from 40th in 2007 to 9th Position in 2012 by providing products with faster relief and proof of action vis a vis the competition. The business intends to grow at the same rate going forward and has ambitious plans to be one among the Top 3 players by 2018. The Business focuses upon routine Self care needs of Indian Consumers who are aspiring to maximize their productive years. The distribution footprint has been expanded to cover all the 481+ one lakh plus population towns across the country to ensure that products are available at the nearest Chemist/Cosmetic Outlet on time - in full. The business advantage exists in its ability to integrate Science with Consumer understanding, flexible manufacturing and due to a strong and enabled striving Field Force.